Convergence Culture

Convergence was explained ''The flow of content across multiple platforms, the cooperation between multiple media industries, aand the migratory behaviour of media audiences who will go almost anywhere in serach of the kinds of entertaşnment experineces they want.'' by Henry Jenkins(2006). Moreover Jenkins added convergenge is a word  that manages to describe technological, industrial, cultural and social changes depending on who's speaking and what they are thinking about. Forexample mobile phone combine all these desciption. Nearly twenty year ago mobile phonewas using just calling. afterthat 5 year later we can send message on mobile phone.one after another was added this amenities radio, photo, video, internet etc. on the other hand  very smart phone include television , video camera, watch, navigation, computer photgraf machine music player and lots of machines speciality

However Jenkins demonstrate to quote from Nicholas Negropnte's Being Digital that drew a sharp contrast between ''passive old media'' and interactive new media'' predicting the collapse of broadcast networks in favour of an era of narrowcasting and niche media on demand. However George Gilder dismissed such claims and he said that The computer industury is covering with the television industry in the same sense that the automobile converged with horse, the tv converged with the nickelodeon, the word-processing program converged with typewriter, the CAD program converged with the drating board, and digital deskıp publishing converged with the linotype machine and letterpress. Jenkins is saying television did not kill radio. in other saying ''old media'' can be develop but this prosess is more hard and long than ''new media''. Forexample cable tv has radio and television channels on box and some televevision channel is launching tv show on radio frequncy in current world.

References

Jenkins, H. (2006) Convergence Culture Where old and new media collide new york and london new york uni press