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Tuesday 15 October 2013

Manovich-What New Media Is and Isn't.

From this extract from Manovich's book The Language Of New Media Manovich strongly emphasis's that New Media is all about computers doing the "distribution or exhibition, rather than the production."(Manovich, Pg 43, 2002) of the Media. In terms of New media, we see examples of it everywhere in our everyday lives like Computer design, Internet, Blu-Ray, Video Games, 3D and Smart TV's etc. But Obviously New Media forms could not be here today without the Older Media which there is also a lot of too and that are still popular like Newspapers, Normal TV, Radio and Films etc.

Computers have changed a lot over the years, from just being big calculators, to punch card machines, to basically being the centre of all media in the world, that is quite a large step forward for the computer right? (Manovich, Pg 48, 2002) The Computer separates itself from other Media forms as it is so much more powerful and can do so much more stuff than any TV or video camera could ever do and it is this factor that makes it what New Media revolves around. A Computer (with the help of internet) is changing the way we watch and consume TV programs. We are now able to watch what we want when we want because of all new types of channel streaming websites and apps that let us enjoy our programs at our fingertips in the comfort of our own beds. "New media is interactive." (Manovich, Pg 66, 2002) As Manovich stated because of Computers we can now interact with are programs like never before with such programs like Big Brother and The Million Pound Drop allowing viewers to play along or answer questions about the show via their computer or tablet.

"Do we want, or need, such freedom?" (Manovich, Pg62, 2002) In this statement Manovich is questioning whether or not the general public should have the ability to change and manipulate Old Media to make it New Media. There should not even be questions over this as this ability that the public have overshadows a lot of Media industry work and shows what potential everyone out there has and this set of skills for the public only came about with a Computer and the New Media.

BIBLIOGRAPHY:
Book: L.Manovich, The Language Of New Media, 2002, MIT Press.

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This is a class blog for students enrolled on the History and Analysis of New Media Module at The University of Ulster. Please keep comments constructive to help students progress with the given text