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Wednesday 16 October 2013

New Defination of New Media with Five Elments

When Monovich started the own article; He wants to know limits of new media,  Is all new product  new media ?  How can we define new media ?

The popular definition of new media identifies it with the use of a computer for distribution and exhibition, rather than with production. (Manovich, 2002 pg.43) Computer systems involve all part of life when we speak media especially new media this isn't eveluate with being computerization. Manovich said own essay photography, book, music etc. can be digital and it can be stored in cd or memory and view on computer screen but that isn't new media only "metamorfic" old media.

Manovich demonstrade own article that most important thing for new media is digital code and start five element such as numerical representation, modularity, automation, variability and transcoding.

Firstly, symbol and characters is composing numerical representation mathematical function an algorithmic manipulation provide that media becomes more programmable (Manovich, 2002). Forexample X, Y and 0, 1, 2 terms and formula are internatinonal and when some body send to other person, can understand and put into practice.

 Secondly, Manovich explain modularity "called fractal structure". Forexample, one thing can be define or work different type like as movie video. BS.player, windows media player, real player and can play same video with different style.

 Thirdly, Manovich say automation fix mistakes and supply to work with correct system. Forinstance, word document can find and adjust wrong things in text.

 Fourtly, Variability is described media isn't fixed once and for all but can exist different versions. Forexample, one thing can be differnet format and can be launch various type of media.

 Finally, Transcoding is translate something to other form. Forexample, a word format of text can be PDF format.

Bibliography
Manovich, L (2002) What is New Media of Media from the language of New Media (Cambridge, Mass: London MIT Press)

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This is a class blog for students enrolled on the History and Analysis of New Media Module at The University of Ulster. Please keep comments constructive to help students progress with the given text