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Wednesday 16 October 2013

There are number of factors that Monovich explains how media becomes new media. The media form or product has to be successful. In order for media products to function they need to be used to be recognized. A new process invented by Louis Dagueere called the 'Dagueereotype' (Manovich 2002) It was reasonably unknown until a number of corrections were made. This then made consumers want the new media product. Manovich writes 'two years later after various technical improvements to the process, portrait galleries were opened everywhere and everybody rushed in to have their pictures taken by a new media machine' (Manovich 2002 pg:45)

New media is now translated into a form which can be accessible to computers. (Manovich 2002). This would lead us to believe that the majority of new media is intertwined with a computer or the internet. A traditional television is being replaced by new media technologies from the internet such as YouTube and various types of streaming and downloads. A computer can display a various amount of new media forms. (Monovich 2002) 'All new media objects, whether they are created from scratch on computers or converted from analog media sources, are composed of digital code; they are numerical representations' (Manovich 2002 pg:49) For a media to be a new media can be mathematically formulated and new media is open to be manipulated. 'New media also allows us to create versions of the same object which differ from each other in more substantial ways. Here the comparison with maps of diffident scales no longer works. The examples of commands in commonly used software packages' (Manovich 2002 pg:58) Such new media technologies such as Photoshop, editing we can manipulate media that is already in front of us (Manovich 2002)

New media encourages the consumers of new media products to be active consumers. When we watch a movie, series or read a book or magazine we can not only do all these things with the use of a computer and the internet. We can also interact with the shows we watch and other fans of the show or book etc. Before new media forms such as internet, people listened to the radio or watched a movie they passively consumed it.

'Old media involved a human creator, who manually assembled textual, visual, and/or audio elements into a particular composition or sequence' (Manovich 2002 pg:56) This is no longer the case. New media can be used in different versions. This is partly due to the coding of media. A new media object is usually a form of older media which is improved upon. It's also not necessarily invented solely by a human.

Bibliography: Lev Manovich, The language of New Media. 2002.

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This is a class blog for students enrolled on the History and Analysis of New Media Module at The University of Ulster. Please keep comments constructive to help students progress with the given text