[1]My initial understanding of 'Convergence Culture' is where Old Media and New Media cross paths. Jenkins describes it as the "flow of content across multiple media forms". He also mentions that the media audiences will go 'almost anywhere in search of the media experiences they want'. An example of this would be when we hear of an interesting news broadcast on the television, then reach for our pockets for our mobile phones to check what other information about the story is available on the likes of Twitter and Facebook.
This brings me onto my next topic where Jenkins mentions the 'cultural shift' from the original purpose of a device like a mobile phone to its uses now in 2013. In the book Jenkins explains this through a nice and easy to understand metaphor in which he explains it as "an electric equivalent of a Swiss army nice", meaning we no longer use our mobile 'phones' as just phones. They can be used for an abundance of different purposes. Jenkins explains his frustration about this in his book, where single functioning phone are no longer manufactured, he mentions how he was laughed at and told the "nobody wants them". This is a great example in the 'cultural shift' from a decade ago.
[2] The mobile phone network O2 carried out a survey on how we use our mobile phones in this New Media age. They found that our main function we use our mobiles for is browsing the web for 24 minutes per day, making phone calls is 5th popular at 13 minutes a day.
References:
[1] Convergence Culture: Where Old and New Media collide - H. Jenkins, 2006
[2] Statistics and Image available at: http://www.dailymail.co.uk/sciencetech/article-2333261/We-spend-MORE-time-phones-partner.html
Image: http://i2.cdn.turner.com/money/dam/assets/121126031324-inv-12-old-vs-new-media-monster.jpg
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This is a class blog for students enrolled on the History and Analysis of New Media Module at The University of Ulster. Please keep comments constructive to help students progress with the given text