Convergence Culture

Convergence Culture, as described by Henry Jenkins is the flow on content across multiple platforms. I understand there to be a Cultural shift as consumers are encouraged to seek out new information and make connections.

We know that the media industries are undergoing a Paradigm shift which often happens. We can assume that new media is going to push old media aside. Though this assumption has been pushed aside by another digital revolutionary, George Gilder, who has dismissed these claims and states that "the computer industry is converging with the television industry in the same way that the auto-mobile converged with the horse and cart". (H. Jenkins, 2006, Page 4)

From reading this first few pages of this book and relating to the first given example regarding Dino Ignacio, we can understand the ease at which someone can spark an international controversy. How he could use such a big media icon (Bert) so publicly and link it to something as far-fetched as Bin Laden's life. We would be perplexed by the amount of Global coverage that Ignacio received.

The New Orleans Media Experience (October '03) had 3 plain messages :
1. Convergence is coming and you better be ready
2. Convergence is harder than it sounds
3. Everyone will survive if everyone works together.

http://www.youtube.com/watch?v=_TvXsVY695E

Jenkins continues to talk about the "Black Box Fallacy" and that "old Media will never die". He says that the way in which we access old media will die, such as 8-Track and that there is a pull toward more specialized media appliances which coexists with a push towards more generic devices.

"Media convergence is more than just a technological shift, it alters the relationship between existing technologies, industries, markets, genres and audiences." (H. Jenkins, 2006)

References 

1) Convergence Culture, H. Jenkins, 2006
2) Image URL - http://mas110sem22012-lab13.blogspot.co.uk/2012/08/media-convergence-essay.html