Media is continuously growing and is becoming more important in our generation. It is world wide and with the click of a button we can share anything with anyone who has access to media products such as a computer. Jenkins wrote 'when people take media into their own hands, the results can be wonderfully creative; they can also be bad news for those involved' (Jenkins 2006) This was the case for 'Dino Ignacio' who Photo shopped the famous Muppet's character 'Bert' into a picture Osama Bin Laden. The picture was later used in anti-american protests in the middle east. This shows the sheer magnitude of the media and how a photo a boy created in his room could spread across the world and be perpetrated in such a serious manner. Others have used media to perform talent and as a result have become internet famous and made careers out of it. This once again shows how media has developed and how crucial it can be for some people.

Media is always expanding as well as media products such as mobile phones and game consoles. When you buy a phone you don't just buy a phone. You also buy a camera, video camera, mp3 player etc. This is what Jenkins calls 'Convergence media' also the phone usually becomes outdated as new versions are constantly being created leaving consumers with the feeling to constantly upgrade.

With the emergence of new media forms we can interact with each other differently. Jenkins writes 'Anthropologist Mizuko Ito has documented the growing place of mobile communications among Japanese youth, describing young couples can remain in constant contact with each other through out the day, thanks to their access to mobile technologies. They wake up together, work together, eat together and go to bed together even though they live miles apart' (Jenkins 2006) It has changed our relationships with friends and family and it means we can interact with them from across the world thanks to such new media forms such as Face Time and Skype.

The way we live is constantly changing due to the constant evolution of new media forms. Jenkins explains that a student doing work may have a word document opened, as well as surfing the web, downloading music etc. Our everyday tasks now usually include media in some way. Media convergence is ever growing and will continue to grow and to improve and continually out date it self.

Bibliography

Jenkins H. (2006). Convergence Culture: Where old and new media collide. New York: NYC Press.