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Wednesday 6 November 2013

Immediacy, Hypermediacy and Remediation



In the first chapter, the authors Bolter and Grusin mention immediacy, hypermediacy, and remediation. Appropriately, they offer up that they make no assertion that any of these three concepts are universal truths. Instead they are practices of certain groups at specific times. "We do not claim that Immediacy, Hypermediacy and Remediation are universal or aesthetic truths; rather, we regard them as practices of specific groups in specific times." (Bolter 2000, pg:22)


http://www.aviationnews.eu/blog/wp-content/uploads/2012/11/ATR-pilot-trainer.jpgI would like to focus on the concept of Transparent Immediacy. First I think we need to understand the two concepts separately to gain better understanding of the both together. Transparency refers to the goal of interface designers and developers to make a '"interfaceless" interface'(Bolter 2000, pg:23) This meaning to make it so natural in its feel and look it eases itself on the user. The goal is "to foster in the viewer a sense of presence; the viewer should forget that she is in fact wearing a computer interface and accept the graphic image that it offers as her own visual world (Hodges et al. 1994)" (Bolter 2000, pg:20). Take pilots in training to fly an aircraft, the point of the virtual spaces is to make the whole procedure seem real in every way, the reason for this is that although the student pilot is not actual thousands of feet in the air he/she must feel like they are to gain a benefit from the training in order to attain a pilots license. On the other hand, not all transparent immediacy has such a positive outcome and can result in the user becoming so immersed that they lose their sense of reality.

Immediacy is the users’ reference for immediacy in access as well as interaction and understanding. In other words, the users want an instant connection with the medium. “The automatic or deferred quality of computer programming promotes in the viewer a sense of immediate contact with the image” (Bolter 2000, pg:28). Bolter is saying here that when a person/user is in use of the video to converse with another, they have an equivalent or better sense of this immediate contact, accept with the individual that appears in the virtual reality world. 

My understanding of transparent immediacy is a person that removes themselves so that the user is no conscious that they are confronting a medium, but stands in an immediate relationship to the contents of that medium. 

Bibliography:
Bolter. D and Grusin. R (2000) - Remediation: Understanding New Media
Image available at:
http://www.aviationnews.eu/blog/wp-content/uploads/2012/11/ATR-pilot-trainer.jpg

 




 



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This is a class blog for students enrolled on the History and Analysis of New Media Module at The University of Ulster. Please keep comments constructive to help students progress with the given text