New Media as a Cyborgian Encounter

"the concept of 'human' is unthinkable without technology but we act as if it is." (Shaw, 2008, pg.81)
With this statement we are lead to believe that the if it wasn't for technology then we as humans would not exist. Now in the early years of human they may have invented and needed stone age technology to fend for themselves and progress but this isn't what this statement argues. This statement refers to how us as humans interact with the everyday technology or New Media technology.
With this statement I agree with this mainly because most people have access to smart phones, tablets, ipods or games consoles and are lost if they go a whole day without interacting with these pieces of technology.

"The human ... invents himself in the technical by inventing the tool - by becoming exteriorised techno-logically" (Stiegler, 1998: 141)

I believe that technology is bound to have an everlasting effect on the media industry. Most media industries will benefit from the advances in technology. But the biggest benefit from the advancements will be in the New Media. This is already evident as we live in a culture were the masses are heavily obsessed with social networking sites such as Facebook, Twitter and Tumblr and they are available from pretty much anywhere with a mobile phone. New Media provides us with content on demand because it is digitized.

Technology has had an everlasting effect on human lives and there is still a lot more to come. Although it would seem that humans heavily rely on technology to point were they wouldn't survive without it, this is not the case I believe. Humans rely on technology to get through the day but if it wasn't for humans hunger for the technology and consumption it provides in the New Media then there would be no strides taken for technology to progress forward.

Bibliography:

Shaw, D. 2008, Tecnnoculture: The Key Concepts, Oxford Berg Press